For Founders
Wake up to who matters
and why they matter.
Define triggers in plain language. Pia runs detection nightly, fills the morning brief with companies worth a touch, and keeps inbound and deals in one conversation per account.
The challenge
Sound familiar?
No time to babysit lists
You are shipping, hiring, and selling. You need a short list of accounts that matter today—not another spreadsheet to groom.
Everyone sees the same "leads"
Static databases do not tell you when timing is right. You need moments that fit your story, not another export.
Inbound and follow-up slip
Replies and warm threads get lost between inbox and tools. You need one place per account with drafts ready.
Triggers
Describe the buying moment. Pia watches every night.
Founders win on timing. You explain what a good moment looks like—expansion, new product line, campaign launch—and Pia turns it into detection that runs on a schedule, not a one-off scrape.
- ✓Plain-language setup: what should we notice, and for whom?
- ✓Nightly runs so the brief is fresh in the morning
- ✓Fewer accounts, sharper reasons—no vanity list size
Morning brief
Under ten minutes: Contact or Ignore.
One card per company—signal, contact, reason, draft when it helps. Your job is judgment; Pia did the overnight reading.
- ✓Prioritized for what needs you today
- ✓Audio or text before you open the laptop
- ✓Teach taste by ignoring cards that are not a fit
Inbound
Replies land in the right company thread.
When someone answers, it is matched to the account conversation. Pia classifies urgency and drafts a response you approve—so founder-led sales does not die in the inbox.
- ✓Gmail, Outlook, LinkedIn in one copilot flow
- ✓Drafts grounded in the thread, not generic blurbs
- ✓Nothing sends without you when a send is required
Contact in thread
From brief to verified contact
Contact & context
When you act, the right person and context are already there.
After you pick an account from the brief, Dobble fills verified email, LinkedIn, and company context in the same thread—so your first message references what changed, not a mail merge.
- ✓Enrichment when you commit to an account, not bulk list dumps
- ✓Everything lives on one conversation per company
- ✓Drafts and inbound sit beside the same history
Social proof
What founders are saying
“I replaced a full SDR process with Dobble. Pia runs the prospecting while I focus on the conversations that actually matter.”
Thomas R.
Co-founder & CEO, B2B SaaS
“Went from 0 to our first 10 customers in 6 weeks. I had no idea cold outreach could be this targeted and personal at scale.”
Sarah M.
Founder, Early-stage startup
“The morning brief replaced my 2-hour inbox ritual. I start every day knowing exactly who to call and what to say.”
Julien B.
Founder, Series A SaaS
From the blog
We did the learning so you don't have to
Playbooks and guides for founder-led sales
Founder-led outreach framework: scaling without proof
Read guide →
Time-saving sales techniques for founders
Read guide →
How to automate lead research as a founder
Read guide →
From 0 to first 10 customers: an outbound playbook
Read guide →
How to do sales when you hate selling
Read guide →
Founder ICP: how to define who you're selling to
Read guide →
Compare
You have options. Here's the honest truth.
| Feature | Dobble | Apollo / Clay | LemList | Hire an SDR |
|---|---|---|---|---|
| Detects custom buy signals | ✓ | ✕ | ✕ | ✓ |
| Monitors the web nightly | ✓ | ✕ | ✕ | ✓ |
| Morning brief with actions | ✓ | ✕ | ✕ | ✓ |
| Inbound classification | ✓ | ✕ | ✕ | ✓ |
| Verified email + phone | ✓ | ✓ | ✕ | ✓ |
| LinkedIn mutual connections | ✓ | ✕ | ✕ | ✓ |
| Generic lead database | ✕ | ✓ | ✕ | ✓ |
| Sequence builder | ✓ | ✓ | ✓ | ✓ |
| Monthly cost | €49+ | €99+ | €99+ | €4,000+ |
Pricing
Pricing that scales with you
Transparent pricing: 5 credits to create a trigger, 10 to run it.
Pro
Triggers, brief & inbound.
- ✓500 credits/month
- ✓Triggers & morning brief
- ✓Daily morning brief
- ✓Gmail, Outlook & LinkedIn
- ✓Mobile + Web
Max
For growing teams. Most popular.
- ✓Everything in Pro
- ✓1,500 credits/month
- ✓Multiple team members
- ✓More inboxes
- ✓Company threads
- ✓Custom triggers
- ✓Meeting analysis
- ✓Mobile + Web
Ultra
For teams running signals & inbound at scale.
- ✓Everything in Max
- ✓4,000 credits/month
- ✓Automations & workflows
- ✓Advanced automation
- ✓Priority support
- ✓Mobile + Web
Stop guessing who to contact.
Start knowing why.
Your first morning brief, tomorrow. Companies, reasons, messages ready.